Get this right before you run out of cash

Every year at the CEO Masterminds Summit, we gather founders, and entrepreneurs to gain a much greater understanding on topics related to capital, revenue and talent from seasoned tech executives.

This year, marketing vanguard Donna Wells, former CMO of Mint.com, discussed product marketing fit and the importance of understanding your customer.

We were truly grateful to every speaker for their time and insights at this year’s event. But don’t take our word for it — you can watch these tremendous conversations for yourself.

Lastly, a special thanks to our CEO Master Minds Summit partner, Silicon Valley Bank and sponsors DeWinter Group, TriNet and SheppardMullin.

Donna Wells, Board Director, Tech CEO, F500 Marketing Leader

Donna Wells is a successful serial entrepreneur, an experienced Public and Private Board Director, and an innovator in the financial services, FinTech and cloud software industries. She currently serves on the boards of Betterment and Happy Money, and the Advisory Board of Mitek Systems (Nasdaq: MITK) and was an Independent Director at Boston Private Bank (Nasdaq: BPFH) from 2014 to February 2018. From 2010 to June 2017, Ms. Wells was President, CEO and Board Director at Mindflash Technologies, Inc., a private Silicon Valley company providing a market-leading cloud-based platform for employee and customer training.

Prior to joining Mindflash, Ms. Wells had a nearly 20-year career in the financial services and software industries. Ms. Wells began her career at American Express in Corporate Strategic Planning and later in the company’s Consumer and Corporate Card businesses. From 1997 to 2000, she helped establish a new, strategic product development function for Charles Schwab’s retail business and ultimately held responsibility for product development and marketing to customer segments representing 70% of all Schwab client households. This early experience drove Ms. Wells to leadership roles with four of the most innovative companies in this space from 2000 through 2009: MyCFO Wealth Management (sold to Harris Bank), Intuit, Expedia and Mint.com (sold to Intuit).

Ms. Wells’ teams’ work has won multiple Webbys and recognition as a Tech Pioneer by the World Economic Forum in Davos. She has been named a Top 25 Women in Tech to Watch by Accenture and a Marketing Executive of the Year Finalist by the Wall Street Journal. In 2018, Information Age named Ms. Wells a finalist for their Business Role Model of the Year award. Her company, Mindflash, was named a Top 50 Small Workplace in the US by Fortune magazine in 2016.