Sprout Social Acquires Social Analytics Firm Simply Measured

Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022.

Because the product is grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.

Bringing that power under the Sprout umbrella means there are some exciting times ahead for both company and their customers.

Read more about why Simply Measured joined the Sprout Social family to expand on Sprout’s world-class suite of engagement, publishing, listening and analytics tools.